March 2013 VCI-Group President’s Message

 

We are now one quarter into the year – yes, time does move fast.  This month we should be focusing on the new products and services that will no doubt be announced by most manufacturers and service providers at Enterprise Connect.

 This is the first and one of the new conferences that is really picking up momentum in the industry as it is comprised of an exhibit floor, educational sessions and relevant key note presentations.

 Our job as strategists, implementers and supporters of conferencing and collaboration technology and services depends upon knowing what is emerging, what is new and what no longer will exist in this industry.

 I think the question that we each need to ask ourselves as we review what is new in the industry is “what is the culture of your organization/company”?  Is your company willing to be ‘bleeding edge’, do they want to be the first to implement a new service or infrastructure?  Are they willing to be a guinea pig?  Or does your company prefer that something has been in the industry for at least a year, which other companies have implemented it and you can learn from their challenges?  Or is it possible that your company is a laggard?  Perhaps you do not implement something until it has been in the market for at least 3 to 5 years?

 Whatever your company’s culture – none of them are wrong.  It simply determines whether you are risk adverse or not; whether the implementation of a technology of service can be disruptive to your organization. 

 Take advantage of organizations, networking opportunities and social media to engage with other individuals who are in your same vertical and who have the same challenges as you.  All of us like to talk about our successes; and, surprisingly enough will also speak about our failures.  Join various organizations on LinkedIn, Facebook; and, become a member of the Visual Communications Industry Group – there are many of us who are willing to “tell it like it is”.

 The best way to service your company and your clients is to stay informed.  Continue to go to our website often to see what webinars, training sessions and discounts are available to you as a Visual Communications Industry Group member.